We are living in a fast-paced world where technological innovations are very different and much advanced than they were a decade ago. Naturally, this influenced the products, services, and markets globally. The rise of the internet and social media has given rise to the digital marketing profession. Advertising online and SEO has also evolved and become an important part of our lives today. Just as it is in every country, digital marketing in Dubai has also become a rising industry. Companies like onlinemarketing.ae are increasing in number and the market is becoming more and more competitive.
Shop-able Posts (or Social Commerce)
For some time now, it has been a challenge for businesses to get social media followers to stopover at their stores. Now this problem has a solution. The solution is Social Commerce. Thanks to the developments in digital marketing in Dubai, now people can shop for things directly via social media posts. Ever since Instagram Checkout started, there has been a rapid growth in this. As many as 54% of social media users use social media to search for and to purchase products online. The goal of digital marketing here is to reduce the steps to purchase and sell directly to customers via social media.
Linking stores like Shopify to Instagram is as easy as installing a plug for Snapchat.
Direct Messaging
Direct messaging is a new digital marketing trend in 2024. In order to ensure better customer service companies will use direct messaging for digital marketing in Dubai. In fact, apart from DM on Instagram and Facebook, some companies will resort to using WhatsApp, Skype, Facebook Messenger, and Viber as well. This approach encourages customers to share their personal opinions and criticisms to help businesses serve better and improve themselves.
Micro-influencers
For a while now, using micro-influencers has been a successful digital marketing strategy. In 2024, we are going to see more of this happening. Small and medium-sized businesses are turning to this approach even more than they did in 2019. Micro-influencers are affordable and guarantee better engagement as compared to popular influencers. Moreover, specializing in a niche is easier for micro-influencers.
Personal Virtual Assistants
In order to meet the need for excellent digital marketing Companies in Dubai, people are turning to hire personal virtual assistants online. People are implementing the use of AI to use voice assistants and other online advertising tools. In the coming years, the demand for SEO services in UAE will also be on the rise. There will be an evolution of technology like the use of voice over tools and digital marketing companies will have to offer expertise in this as well.
Microsoft HoloLens and Oculus Right
These are voice-activated assistants that have become very trendy tools in the digital marketing industry. The Microsoft HoloLens and Oculus Right is an augmented reality tool that uses multiple sensors and holographic processes to display information. It blends it with the real world and may even simulate virtual reality. Many experts believe that virtual reality will play an important role in 2024 when it comes to digital marketing in Dubai. Digital marketers will have to adapt to this evolving technology as the marketing trends make a fundamental shift.
VR Browsing
Eventually, the days of using browsers to surf will change starting in 2024. People will browse for products and services using virtual reality projections. For example, in the real estate market people will be able to tour premises using VR without actually visiting a property. The possibilities with this are endless. It may sound farfetched but things are already in-flow to achieve this. This will inevitably have an impact on the strategies applied for digital marketing in Dubai. Likewise, there will be a change in the techniques involved in SEO services in the UAE.
Driverless Cars
Over the past several years, Google has become famous for being the premier web search solution. This means it is a famous financer and supporter of cutting-edge technology. Advertising companies generate a lot of revenue by advertising things like driverless cars. Digital marketing in Dubai and SEO services in UAE can learn a lot from the marketing strategies of such companies.
Chatbots
There is no doubt that the level of interactivity of chatbots has reached unprecedented heights. It facilitates engaging potential customers with 24/7 services. Interacting with customers using Chatbots to sound more natural and original will become easier. Digital marketing in Dubai will focus more on applying this strategy in 2024. This digital marketing trend will transform the way in which online advertising and SEO services in the UAE operate.
Interactive and Polished Emails
For some businesses, using email marketing can be a reliable way of increasing ROI. Digital marketing in Dubai in 2024 is going to center around using this as a slow but effective way of generating potential leads. Recently, we have seen a decline in the use of emails and newsletters, but things will change in 2024. The more interactive and polished emails are, the more they impress. This inevitably increases conversion rates and eventually increase ROI.
Sentiment Analysis
Digital marketing companies in Dubai will adopt a new approach to marketing online – sentiment analysis. This means understanding what customers are thinking. Through machine learning, there are biological advancements that make understanding what people think easier. Digital marketers will start using this in 2024 to improve online marketing. Using this strategy will make it possible to analyze customer reactions and assess how they behave on social platforms. This involves a lot of data collection and evaluation.
Programmatic Advertising
Machine learning and the use of AI help collect data and make analyzing them easier. With the data, one can optimize online advertising campaigns. This means making ads and placing them where there will be more customers to target. It also means using the data to analyze what customers prefer, how they react, and what they do not like. It also makes retargeting customers easier.
While most of these digital marketing strategies may not apply to all industries, they do prove effective.